💰 From Ledger Balance to Life Balance: The Finance Reality Check
- Nicole Ortiz
- Dec 4
- 3 min read

Like many finance professionals, my career started with a textbook-perfect vision: the beautiful symmetry of a balanced ledger. For every debit, a credit. It was simple, organized, and felt like solving the universe's most delightful puzzle. I thought I was headed for a career in an accounting or audit firm, blissfully crunching numbers.
Then, I actually started working in Finance, and my cozy vision got tossed faster than a line item in a year-end restructuring.
The universal, persistent perception is that our job is to simply sit around, happily crunching numbers and ensuring the books are balanced. People assume we are human calculators, which I can confidently confirm that we are not (If we were, we wouldn’t need that ridiculous amount of Excel spreadsheets). They also assume the data we need is always available, neatly packaged, and ready for modeling.
Take the glorious Annual Plan development. The business fantasy is that cross-functional teams’ hand over their clean inputs, we pop it into the financial model, press "GO," and a pristine, perfectly balanced plan appears.
Oh, how I wish it were that simple.
The reality is that CFO should stand for ‘Chief Figuring-out-the-Obstacles’. Running a financial model, preparing a forecast, or delivering a report is not a simple game of financial tetris. To provide a comprehensive overview, one that contains context, risks, and opportunities, you need to become a corporate detective/psychic, far exceeding the role of a simple bookkeeper.
Our role is less about just "pulling the numbers" and more about understanding the messy, human, and unpredictable full picture that affects our financial metrics (revenue growth, margin trends, etc.).
We collaborate with Supply Chain to figure out if we have the capacity and inventory to hit a delivery deadline (Expedited Freight: The Bane of All Margins).
We check with Sales to find out which preliminary prices or wildly optimistic launch promotions have been discussed with the customer.
We badger the Brand Management team to see how much they plan to spend on marketing efforts.
It's not about the P&L itself; it’s about understanding every potential cost that is just itching to devour your beautiful margin. Essentially, we are the guardians of the incremental profit, ensuring the business doesn't accidentally trade its future for a temporary moment of glory.
This deep dive into the business reality means that, yes, Finance is often the team that gets to be the organizational "Debbie Downer." We are the ones who have to say a firm, rational, and data-backed "No" to that shiny new investment or ambitious expansion.
"A well-balanced P&L is the result of an emotionally unbalanced Finance professional."
The truth is, while my 13-year-old self might be mildly horrified by the lack of pure, sterile ledger sheets, I wouldn't trade it. Stepping beyond simple accounting into the wider world of finance has dragged me, kicking and screaming, into the heart of the business.
Now, instead of just seeing numbers, I see strategy, risk, opportunity, and the actual consequences of a product launch or a supply chain delay. It’s challenging, often frustrating, and requires far more stakeholder management than I ever anticipated, but it is also genuinely exciting. Knowing the full picture means we are truly driving the business forward.
So yes, I still hunt down unbalanced spreadsheets, and I still mentally prepare for another revision of the Annual Plan. But now I do it knowing I’m a core player in the overall strategy, and not just the scorekeeper. I wouldn't have it any other way.



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